Ten Business Reasons to Build a Website

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 1. Reach a larger market

Only the largest corporations have advertising budgets that span the globe. But, on the world-wide web, your site can reach the ever-growing market of internet-connected customers. Even if your business is limited to a geographic area, there are still more prospects out there than you can reach in any other way.

 

 2. Keep up with your competition

If your competitors are online and you're not, what does that say about your business? More and more, everyone you meet will expect you to have a website. If they don't find yours, they will find your competition.

 

 3. Attract new prospects

Providing something free (samples, newsletters, or marketing gifts) will attract prospects to your site. Once there, they learn more about you and take the next step to becoming your customer.

 

 4. Qualify leads

Before people are ready to do business with you, they want information like:

-  Can you solve my problem?

-  Why should I choose you?

-  Can I afford you?

Checking your website is an easy, low-risk way for them to qualify themselves before they contact you.

 

 5. Educate customers

Your product or service might be complex. You can provide explanations that establish yourself as someone they can trust. If your business is at all visual, you can show pictures of your work. If not, case studies and testimonials are effective ways to demonstrate your value.

 

 6. Give incentives

Would you like to inspire the hesitant shopper? Offering discounts or other incentives is a proven way to help people decide to buy. By providing them on your website, you save the cost of printing and distribution.

 

 7. Up-sell & cross-sell

Linking is one of the strengths of the web. Whether you are selling online or off, you can always suggest other products or services that your customer may not have previously considered.

 

 8. Provide 24/7 customer service

Help your customers help themselves. Some basic things they need to know include:

-  your location (with a map, if helpful)

-  hours of operation

-  details of your products/services

-  phone number/e-mail address

Answering questions with your website frees up your time to run your business. It also saves you money, since you will print and mail fewer brochures and other marketing pieces.

 

 9. Gather feedback

You can receive invaluable information on what your customers want by simply asking for their input or analyzing search terms used at your site.

 

10. Test new ideas

 

Businesses pay lots of money to market research firms to explore new products and services. With a website, you can ask questions like:

-  Would you buy this type of product?

-  How do you cost-justify similar products?

-  Do you know anyone else who might be interested?

 

e-Business Holdings Group